News release

Distribution: 3 July 2000
For immediate use

IFR Relaunches Website

The Institute of Food Research's new format website is launched today. The site has been completely redesigned to reflect current research and the varying requirements of our audiences. Our visitors vary from very senior academics to school students researching GCSE projects. Visit ifr.bbsrc.ac.uk now and see the difference.

Visitors will see substantial developments in the way we present information. Research issues will be the key - leading visitors straight into our science. The sections designed for specific audiences are now available from the top level, making navigation more intuitive. We also recognise that many of our visitors do not have English as a first language, so introductory information is available in a total of 12 languages.

There is an extended section for the food industry showing how IFR can make a difference to agro-food business. Visit this area for information on our international activities and industrial links.

'In the community' leads into IFR's work to improve public access to science, including the Community Science Challenge. This section also contains information on a variety of food related topics for use by school students, teachers and the public.

"We have tried to make the website as friendly as possible for the wide variety of users who visit us" said Catherine Reynolds, Head of Communications. "We spent a lot of time getting the navigation right, and would like to thank all the team at Aalto Designs for their expertise and commitment to the project"

The Institute has been in the forefront of internet communication, having first launched its website in November 1994, long before it became an essential part of any organisation's communication strategy.

The site, currently around 200 pages, will be continuously updated, with substantial amounts of information due to be added in the next two months. The site is compatible with both major browser software packages and a variety of screen sizes. The site URL is unchanged: www.ifr.ac.uk, as are those for IFR hosted websites.

For further information contact:

Jo Belsten BSc
Press Officer
Institute of Food Research
Norwich Research Park
Colney
Norwich NR4 7UA

Tel: +44 (0) 1603 255 218
Fax: +44 (0)1603 255 168
Out-of-hours Tel/Fax: +44 (0)1692 583 024
e-mail jo.belsten@ifr.ac.uk
http://www.ifr.ac.uk

Notes for editors:
  • The mission of the Institute of Food Research is to carry out independent basic, and strategic research on food safety, quality, nutrition and health. It is a company limited by guarantee, with charitable status, grant aided by the Biotechnology and Biological Sciences Research Council (BBSRC). 
  • The Institute is based on the Norwich Research Park.
  • ISDN Audio available.

-ENDS-
 

IFR
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